The Asset Factor

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We believe Asset Managers should always be looking at ways to grow an asset’s value - either through ‘other income’ sources or more subtly through creating brand value in a building.

Traditionally, the Shopping Centre industry has come closest to unlocking the potential of this approach to the mutual benefit of owners, media sales businesses, companies trying to connect to consumers and the consumers themselves.

The Asset Factor has established a specialist subsidiary, Asset Space, to focus on this area with recognised industry experts in a dedicated management team.

Asset Space will develop, for a portfolio or individual building, the most appropriate revenue generation plan reflecting the objectives (e.g. financial, brand building, customer experience, staff satisfaction etc) of the owner.

Asset Space will then use its knowledge and expertise in the market to select, appoint and manage the specialist sub contractors required to deliver this plan (e.g. RMU letting, digital advertising, static advertising, promotional companies, film and event location companies etc).

Asset Space will look to earn its return as a percentage of value generated and is also willing to guarantee income from these areas in exchange for the rights over an agreed time period.

Contact: Bryony Parkin 07810 543 738